Within the last few years the use of video has grown from a few businesses occasionally including it on their website, to an essential, competitive differentiate that can streamline operations and quickly promote a brand. Leading companies of all sizes are embracing this shift and making video a central part of their online marketing campaign. Most website visitors do not read as much as they used to, and when they do read, they tend to skim-read, which means the importance of your written copy can be lost or misinterpreted. With an abundance of content pushed to consumers and employees every day, a well-crafted video allows your brand or message to stand out and be clearly understood.
There are generally three basic reasons for companies to use video: cost-effectiveness, increased productivity and consistency.
Cost Effective
Increased Productivity
Consistency
1 . Cost- effective
A simple, well produced video can be cost-effective and provide immeasurable benefits to a company. It can eliminate the costly need for company trainers to travel. And with the abundance of digital video and editing technology, videos can now be created for a fraction of the price compared to a few years ago.
2 . Increased Productivity
Videos for corporate messaging, promotions, healthcare benefits or emergency procedures can quickly increase employee productivity. Not only can a well-produced video reduce the time it takes to write, format and deliver a presentation, it also takes less time for the employees to view and understand the message being conveyed. Thanks to the video’s thoroughness, businesses can reduce employees’ paperwork errors, and limit the amount of calls to the help desk for assistance.
3 . Consistency
A video allows the company to have complete control of the message and visual presentation. The video is always delivered with the same information and emotion every time. Additional benefits of corporate video are: Marketing Benefits: • Increase brand visibility through increased exposure on the Internet • Increase traffic to your website • Videos can quickly go viral • Connect with their potential customers on an intimate basis • Great way to showcase a product or service • Display an online demo of a product • A Video can be quick and to the point • Differentiator for your company against your competitors Human Resource Benefits: • Employee orientations • Ongoing employee training • Communication of corporate messaging • Safety rules and regulations • Review of company policies • Motivational presentations Video solutions continue to evolve and associated service charges and equipment costs have significantly reduced over the last few years. Whether your business is a multinational corporation or only has a budget of $1,000, there is a video solution with us to match your company’s needs. We at Divine Infoservices give importance to the message delivery, which is the primary aim of any video and we also try to keep viewer see video with keen interest by adding a visual effect and graphics.
Below are few different types of videos.
Short-Film
The art of short films helps you connect to your audience in the minimum time. The films can be an ad agency take on latest issues, corporate, fiction, non-fiction, or product-based, as short as three minutes and as long as an hour and a half. Short films give you the scope to present yourself and your ideas to the audiences.
Documentaries
When creativity is the surround sound how can documentaries be left behind. There is a filmmaker in every creative mind. Divine Infoservices stretches its role as an ad agency to produce documentary films on various subjects for global audiences. Our aim is to make thought provoking films that are insightful and hit the right cord and this comes through a strong script and direction with finesse. Organizations looking to establish brands, brand re positioning, trade bodies representation in international markets, female feticide and environment are some of the subjects handled successfully over the years.
Corporate AV Presentations
AVs give you the opportunity to present yourself in detail, yet precisely. It’s an area in which an advertising agency can lend invaluable service. AV presentations may be used to address your audience in person or in proxy. We give the flair to present your side of the story in a manner that not only addresses, but interests the audiences. Animation or flash-presentation, whatever you demand, is available for you through our wide experience in AV presentations. We are an expert in producing videos for human resources, such as staff induction, health and safety, sales training and CRM. We shoot and edit on all formats: film, high definition through to DV and mini DV. Our Specialization includes cutting edge digital productions, professional script and direction enhanced with imaginative after-effects, 3D & 2D animation and model Documentaries, professional voiceover and music.
